{"id":1745,"date":"2023-06-20T14:04:35","date_gmt":"2023-06-20T14:04:35","guid":{"rendered":"https:\/\/gb25.eco.de\/association-communication\/"},"modified":"2026-05-06T12:10:26","modified_gmt":"2026-05-06T12:10:26","slug":"association-communication","status":"publish","type":"page","link":"https:\/\/gb25.eco.de\/en\/association-communication\/","title":{"rendered":"Association Communication"},"content":{"rendered":"\n
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Association Communications<\/h1>\n\n\n\n

In 2025, the association\u2019s media relations work was characterised by a clear focus on politically relevant issues surrounding the German federal elections, as well as key future fields of the Internet industry such as artificial intelligence and digital infrastructure. The strategic approach of \u201cquality over quantity\u201d once again proved its worth: in 2025, the quality of reporting was significantly improved, while overall reach continued to expand. As a result, the proportion of publications in leading media outlets rose markedly to 21 per cent, reaching the highest figure recorded in recent years.<\/p>\n\n\n\n

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A key focus in 2025 was the \u201ceco Wahl digital 2025\u201d campaign, through which the eco Association clearly positioned itself ahead of the German federal elections. At its core were a digital policy agenda with ten core demands and an analysis of the political parties\u2019 election manifestos. The campaign was supported by a wide range of communication measures, including podcast episodes, social media video formats, and several events such as the German \u201cNetzpolitischer Parteiencheck<\/a>\u201d (\u201cInternet Policy Party Check<\/a>\u201d) and the \u201cWahl digital 2025\u201d format. The swift implementation of the campaign following the premature collapse of the German federal government\u2019s term underscored the responsiveness of the association\u2019s communications.<\/p>\n\n\n\n

Another key focus was on study- and data-driven communication. Particularly noteworthy was the publication of the study \u201cThe Internet industry in Germany 2025\u20132030\u201d, produced jointly with Arthur D. Little, whose conception, marketing and communications support were substantially driven by the association\u2019s communications team. The study achieved substantial media resonance, generated more than 400 media clippings as well as several reports by the German Press Agency (dpa), thereby strengthening the association\u2019s positioning as a leading voice of the Internet economy.<\/p>\n\n\n\n

Digital infrastructure also remained one of the dominant themes in media coverage. Significant media reach was achieved, particularly within the framework of the Alliance for the Strengthening of Digital Infrastructures in Germany<\/a>. In 2025 alone, the Alliance generated almost 800 media clippings, thereby contributing significantly to the visibility of the economic importance of digital infrastructure for Germany as a business location.<\/p>\n<\/div>\n\n\n\n

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In the field of artificial intelligence, the successful collaboration with Microsoft continued as part of the German-language \u201cAI Future Tech<\/a>\u201d campaign. The second phase of the campaign included, among other things, a dedicated campaign website, several video reports, podcast formats and the \u201cAI Future Tech Summit<\/a>\u201d in Berlin. The aim remained to highlight concrete application examples and to underline the importance of AI for Germany\u2019s competitiveness as a business location.<\/p>\n\n\n\n

In addition to traditional media relations, social media communication continued to gain in importance. On LinkedIn<\/a> in particular, strong growth persisted: follower numbers increased by over 26 per cent compared with the previous year, while impressions rose by around 25 per cent. LinkedIn thus confirmed its role as the most important channel for the association\u2019s communications. In terms of content, the focus remained on providing authentic coverage of events, the presentation of policy positions, and the amplification of industry voices.<\/p>\n<\/div>\n\n\n\n

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The eco podcast \u201cDas Ohr am Netz<\/a>\u201d (\u201cAn Ear to the Internet\u201d) also continued to develop very successfully in 2025. High-profile guests from politics, business and civil society, as well as the close involvement of member companies, established the podcast as a key communication tool and a valuable benefit for members. At the same time, the format is increasingly establishing itself as an integral component of sponsorship packages and as an important driver of member acquisition.<\/p>\n\n\n\n

Another milestone was the relaunch of the newsletter communications: the previous formats \u201ceco weekly\u201d and \u201ceco politik digital\u201d were successfully merged into the new \u201ceco update\u201d format. With a clear structure, new content categories and a fortnightly publication schedule, the appeal of the format was enhanced whilst simultaneously making internal editorial work more efficient.<\/p>\n\n\n\n

In addition, the exchange with the communications managers of member companies continued within the framework of the eco PR Briefing<\/a> format. Two digital events focused on topics such as employer branding and the influence of artificial intelligence on PR work. The format continues to make an important contribution to networking, knowledge transfer and the identification of shared communications approaches within the association.<\/p>\n<\/div>\n\n\n\n

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Overall, 2025 demonstrated the successful further development of the association\u2019s communications work, characterised by stronger strategic focus, high thematic relevance, and consistent integration across multiple communications channels.<\/p>\n\n\n\n

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Association Communications In 2025, the association\u2019s media relations work was characterised by a clear focus on politically relevant issues surrounding the German federal elections, as well as key future fields of the Internet industry such as artificial intelligence and digital infrastructure. The strategic approach of \u201cquality over quantity\u201d once again…Read More<\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1745","page","type-page","status-publish","hentry"],"yoast_head":"\nAssociation Communication - eco Gesch\u00e4ftsbericht 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gb25.eco.de\/en\/association-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Association Communication - eco Gesch\u00e4ftsbericht 2025\" \/>\n<meta property=\"og:description\" content=\"Association Communications In 2025, the association\u2019s media relations work was characterised by a clear focus on politically relevant issues surrounding the German federal elections, as well as key future fields of the Internet industry such as artificial intelligence and digital infrastructure. 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